Aside from targeting by specific subreddits, the platform also offers campaign targeting by user interest. Reddit’s large network of active communities around specific topics offer advertisers the ability to reach users who are highly engaged around topics relating to their products & services. There is a saying among Reddit users, “there is a subreddit for everything”, highlighting the number of active communities focused around even the most extreme niche of topics.
This vast network of what are essentially online discussion and sharing forums offer advertisers unique opportunities to reach users who are actively engaged with communities around specific topics, brands, events, sports, hobbies, professions, and everything in-between. Reddit is composed of more than 2.6 million communities, or “subreddits” where users discuss different topics that correspond to each specific subreddit. The core of Reddit is its diverse group of active communities. An estimated 25% of US adults use Reddit. That same year Reddit jumped ahead of other social media giants such as Twitter and Pinterest in terms of total active users. In 2019, there were more than 430 million monthly active Reddit users worldwide, a 30% increase from 2018. Founded in 2005 by two college roommates at the University of Viriginia, the website that claims to be “the front page of the internet” has seen exponential growth in monthly active users over the last 3 years.
In recent years Reddit has become among the most popular social news and discussion websites across the globe.
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